Three lessons from the Chipotle iPhone app
I asked, repeatedly and from a variety of angles, for revenue information related to the app direct sales, percentage of total sales, etc. Chris Arnold, Chipotle spokesperson, politely declined to answer the money questions. The coque cupcake pour samsung galaxie note 2 closest I could get coque kenzo samsung s7 edge silicone was the total number of app downloads, which is currently at coque samsung s7 edge belle 600,000. And coque iphone xs fendi since Chipotle has around , coque samsung s6 chic that considerable overlap.
Arnold did open up about the app integration into Chipotle ordering and payment processes. What I found most notable in this coque samsung galaxy s8 plus disney regard is the oddly detrimental role of franchises. The Chipotle app represents a case where corporate centralization led to a relatively painless product roll out.
Here why: Chipotle owns all its restaurants, and Arnold credits this with allowing the iPhone coque 360 samsung galaxy s7 edge app to mesh well and quickly with existing systems. can be hard to get all of your franchisees to participate in a new coque samsung j5 program like that, particularly if investments in technology or other infrastructure are necessary, Arnold wrote in an email. Centralization ensures the coque silicone pour samsung galaxy s5 Chipotle app works at all of the company restaurants.
Chipotle also benefitted from a pre existing online coque samsung galaxie s6 marbre ordering system. you don have that infrastructure in place when coque samsung j7 you start your work on an iPhone app, you going to be in trouble, said Pervasent Stuart Williams, CEO arkour coque iphone xs of the development shop that handled the Chipotle app programming. certainly coque silicone double samsung s7 the case that mobile ordering follows in the footsteps of a decent web order. That not to say customers coque samsung galaxy s6 edge disney 3d outside this very specific example are irrelevant; non hipsters can benefit from the app as well. But this defined use case proved important during the development process because it led coque huawei pro to functionality and conclusions. coque samsung s8 Here two examples:
Young professionals and iPhones go hand in hand, so the justification for creating the app is built in. It doesn make sense coque samsung s7 edge paris to develop an iPhone app or any mobile app coque huawei p8 for that matter if samsung s5 coque silicone your customers don rely on coque iphone 8 plus est app friendly phones.
Since lunch is the primary meal in this use case, that means the customer is probably visiting a Chipotle restaurant near his/her office over and over again. As such, the app asks for and remembers location on the first launch, but subsequent location look ups have to be initiated manually. This isn a warrior app that automatically discovers nearby restaurants. It about defined, ongoing convenience. A website can tackle this task, that for sure, but the mobile experience carries unique usability issues. Something as simple as going back and forth between screens can get real clunky, real fast on a small device. Chipotle menu, on the other hand, works well in the app world because it uniform and limited.
app is designed very much around their menu, said Williams. not like you could take this app and service a white tablecloth restaurant. Or even service a Subway. A really well designed app for Subway would coque diamant samsung s7 edge work different than a really well designed app for Chipotle. RSPEAK_STOP>..